Helen Marx
reads rooms she wasn't raised in.

Overseeing commercial strategy nationally through technology adoption, brand portfolio growth, onboarding and marketing, alongside operational procedures and paperless warehousing, logistics, and service.

Headed the integration of Microsoft Teams, SharePoint, Business Central and connected systems, reducing five disparate systems to one end-to-end integrated stack and automating administrative processing inside twelve months.

Board: Temple Medical & Scientific (2025 to 2026)

Overseeing the objectives and implementation of all commercial strategies at a national level, with a focus on technology, marketing and operations through to backline hire, warehousing, logistics and service for a future-proofed, efficient distribution business.

Facilitating efficiencies and processes to improve inter-team collaboration and all-round excellent levels of servicing for the Australis and CMI customer base, along with our valued international brand partners, to drive growth and financial targets for the cumulative business.

Heading the project of integrating CMI into a completely new IT hardware and software stack, fundamental changes in efficient business processes and an overall culture change from dictatorship to team. Efficiencies included reducing a 14-manual-step sales-order-to-dispatch-and-invoice process to 4, and automating 60% of all sales order processing in 12 months—equating to over 200,000 order lines through a newly implemented, live-integrated B2B platform, POS integration and EDI with partners such as JB Hi-Fi—alongside increasing daily warehouse dispatch capacity by 40%.

Motivating team members and creating a culture of inclusion, ideas and teamwork to achieve a complete change not only internally, but also in how the CMI business and staff were perceived in the market, with multiple large-market customers re-onboarding with an array of brands.

Constant business development through brand acquisition and corporate profile development following fundamental changes saw the group acquire 11 brands in 12 months, adding over $7m in new full-year revenue.

Board Positions Held: Australian Music Association (2021 to 2024)

Responsible for guiding and setting the company's strategic technological and marketing direction to offer innovative opportunities for future-proofing the organisation.

Creating efficiencies through working with internal and external stakeholders to analyse current company processes and systems, identifying areas where new tools could add value and developing them to align the total spectrum of infrastructure with the short- and long-term strategic goals of the organisation as a whole.

Managing infrastructure, technology, efficiency and strategy-based projects and facilitating the company's information systems needs. Exploring and implementing better communication methods and potential integration avenues for reseller and distribution channels for more efficient trading and encouraging growth whilst achieving overhead cost reductions.

Setting overall marketing strategy and the projects required to undertake musical instrument, professional audio, proprietary brand and rental business units. An integral part of marketing project management, working with 28 wholesale brands and 5 proprietary brands created by the globally renowned internal marketing team; building event plans, setting up web presence and a B2B platform, and proactively monitoring multiple social media channels.

Integrating technology to increase efficiency in overall operations, including warehousing, servicing and logistics, culminating in the ultimate future-proofed distribution business. The goal to understand, simplify and automate led to an OPEX reduction from 32.9% to 23.6% in 8 years.

Board Positions Held: Australian Music Association (2021 to 2024) · Abbey Road Institute Course Quality Board (2021 to 2022)

Privately funded Tier-1 telco driving into the market with an equal-opportunity, highly scalable and flexible wholesale-only offering.

Implementation of efficient processes throughout the business that encourage communication both internally and with the Reseller Channel, minimising double-handling of information and reliance on multiple systems. Implementation assistance with Microsoft CRM for operational through to customer relationship management, and continual development and customisation including integration of multiple add-on modules and applications—scoping, development, training and change management.

Increasing communication methods and visibility while working with the Reseller Channel to build brand and product awareness through targeted market strategies and tools such as Partner Toolkits and collaborative tools through a redeveloped Partner Portal. Rebranding, website revamping and communications strategy.

Having started in Auckland, New Zealand, after 2.5 years of business development, relocated and charged with expanding the new Enprise Australian business in Bondi, Sydney, with new business opportunities and sales of integrated solutions based around MYOB EXO and Microsoft CRM, in conjunction with best-fit additional products suited to each customer.

Project management and development from scoping through to delivery, including solution design, documentation, installation, pilot testing, change management and training. Supporting sites through go-live and post-go-live with phased continual development programs for multiple-application and large-scale implementations. Implementations of MYOB EXO and accompanying modules, Microsoft CRM, Payroll, HR, Online Portal and time-keeping with award interpretation, online web solutions and ticketing, all with varying levels of integration.

Building relationships with third-party add-ons to offer best-of-breed solutions, understanding their development and benefits, and working with their consultants for seamless implementations.

Building brand presence in the market through word of mouth and referral programs, successful implementations and case studies.

Optimised relationships and sales activity across the Independent Consumer Electronics channel to grow Fujifilm's market share, revenue and profitability.

Identified and drove new business opportunities at strategic, head-office and store level across multiple product categories.

Delivered successful sell-in programs and trained retail sales teams to strengthen brand awareness, product knowledge and preference for Electronic Imaging and Digital Print solutions.

Analysed customer sales and competitor marketing activity while coordinating closely with internal teams and the South Island Channel Manager to support consistent nationwide service and growth.

Managed trade and consumer marketing activity across Fujifilm's Electronic Imaging, Recording Media, Printing Solutions, Film, Quicksnaps and Motion Picture categories.

Developed branding tools, promotional material and targeted marketing collateral for new and established product categories.

Established a stronger internal and external communications framework, including database improvements and a consistent strategy and visual direction for collateral.

Worked with the website agency to restructure content, introduce a CMS and improve usability while monitoring Sales and Marketing communications for compliance with company and global standards.

Planned and delivered two nationwide consumer promotions, including the Christmas 2006 campaign that achieved New Zealand's highest market share and Fujifilm's first country-level number-one position globally.

Created three market-wide salesperson incentive programs, sourcing prizes and building partner relationships to deliver highly successful and easy-to-use initiatives.

Managed trade communications through direct mail, newsletters, head-office accounts and the company website, while coordinating nationwide roadshows, sales conferences and meetings.

Supported international supplier and Japanese head-office relationships and managed the Ingram Micro distribution account alongside troubleshooting and relationship support for major consumer electronics customers.